How Strong Brands Help Rural Water Associations

By Site Admin on Jun 03, 2009

Your brand isn't what you say you are, your brand is what your clients think you are. Understanding and capitalizing on brand equity, and specifically the position you hold in the mind of your audience, leads to consumer preference, increased leads and demand and eventually increased revenue and profits.

Service Area(s):  marketing

LORCO Designated Recipient of Stimulus Funds to Complete $21M Sewer Project

By Rural Water Alliance on Apr 24, 2009

Service Area(s):  financial

Properly Handling Background Checks

By Rural Water Alliance on Apr 02, 2009

Using criminal background reports to screen applicants can be valuable, yet tricky. Indeed, many rural water associations now conduct criminal background investigations on potential employees to determine suitability for employment. Although this can be a proactive risk management practice, it can also lead to litigation if the association does not carefully follow federal laws regulating the use of such reports. The Fair Credit Reporting Act (FCRA) provides strict guidelines for an employer’s use of criminal background reports, and gives an aggrieved job applicant a right to sue an employer in federal court. Unfortunately, the employer’s practices are often unintentional and simply reflect a misunderstanding of the law. This means that many appliants may have been affected bythe employer’s conduct, leading to potential class action litigation.

Service Area(s):  legal

The Importance of Resolutions

By Rural Water Alliance on Feb 25, 2009

Any and every corporate board, whether public or private, transacts its business and conducts its operations through resolutions duly adopted by that board. It is these resolutions that come under scrutiny when trouble or controversy surfaces.

Service Area(s):  legal

Planning Your Strategy/Building Your Defenses Against Municipal Aggression

By Rural Water Alliance on Feb 25, 2009

Municipal aggression to acquire your customers or a portion of your service territory comes in many forms. Most common are annexation, cherry-picking planned developments, small extensions of existing service lines outside municipal boundaries, and the like.

Service Area(s):  legal