Marketing Services
Our marketing partner, Brainfuse Marketing is a full service, strategic marketing agency that Ignites Intelligent Marketing. Brainfuse operates with two fundamental beliefs in mind:
- For any marketing to be successful, it must be strategically developed.
- Technology has forever changed marketing
The Brainfuse process starts with working with companies to fully understand their challenges, opportunities and goals. They study their target audiences and utilize our proprietary, customer-focused marketing programs to design strategic solutions that communicate that company’s distinct advantages and make them stand out in the marketplace.
Besides being a founding member of the Rural Water Alliance, Brainfuse is also the marketing arm that initially developed and positioned the Rural Water Alliance Brand and developed all marketing tactical elements – including this site. We continue to work closely with additional founding members to help maintain and grow the Rural Water Alliance.
BrainFuse believes that truly successful marketing tactics must be first approached strategically. That’s why we developed proprietary methodologies to assure that each tactic supports our overall brand and strategic approach. As a result of these methodologies and strategic planning some of the tactics we’ve developed include:
- Research
- Marketing Planning:
- all successful marketing begins with a properly developed strategic marketing plan. At BrainFuse, we create custom marketing plans that support your overall business and marketing goals and focuses specific messages to your audiences to maximize the results of each and every tactical element.
- Brand Development and Planning: our branding development process identifies your company’s core brand essence, what position your company holds in the minds of your audience and the position you desire to hold. We then audit all of you brand touch point to create a brand analysis and guidelines report that has real world recommendations for how to increase the value and effectiveness of your brand – including marketing and advertising recommendations.
- Interactive Marketing: some of the interactive elements we have developed for our customers include:
- Search Engine Optimization
- Email
- MySpace and Youtube campaigns
- Viral marketing
- Online Advertising
- Ecommerce
- Custom Application Development
- Online Brand Management Tool: BrainFuse has developed a online brand managers that allows you to share logos, photos and corporate materials with franchises, store managers and partners as well as an online ad kit to help these same groups develop brand compliant marketing materials.
Some additional tactics that BrainFuse has developed and implemented include:
- Website development
- Broadcast development of television and radio
- Media, both traditional and online
- Print Advertising
- Packaging
- Trade Show Marketing
- Public Relations
- Point of Purchase Marketing
Click here for a free marketing analysis.
Articles
Your brand isn't what you say you are, your brand is what your clients think you are.
Understanding and capitalizing on brand equity, and specifically the position you hold in the mind of your audience, leads to consumer preference, increased leads and demand and eventually increased revenue and profits.
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